NASA’s $1.5M Pen

NASA hit a problem during the 1960s Space Race. Astronauts couldn’t write in space, because ordinary pens wouldn’t work in zero gravity. So NASA hired Paul Fisher to design a pen that would write in space. Months later, after $1.5 million of research, he came up with a solution…

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How to Stop a Lion with a Chair

Clyde Beatty was the word’s first celebrity lion tamer. He climbed into cages filled with lions, tigers and hyenas – delighting crowds in the 1930s. Everybody thought it was his whip and pistol that kept the beasts at bay. In fact, it was his chair.

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Ship it

Prince has 50 fully completed music videos locked away in a vault. Apparently, he spends money on costumes, sets, dancers – and then never lets them see the light of day. One of Prince’s assistants told Kevin Smith why…

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I Wrote a Spell to Make You Read This

I wrote a spell. It’s a spell that makes you write in a clear way. You can cast it on your copy when you want to be sure it gets read. The spell isn’t hard to learn. But first, let me show you what this spell does…

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Guilt

Starting a business is supposed to be fun – but it often brings a lot of guilt. You’re told you have to do a whole bunch of stuff – and you feel guilty when you don’t. You’ve got to be posting to your blog, updating Twitter, Instagram, Pinterest, writing a newsletter, figuring out Google+, posting to […]

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Every Business Should Be a Publisher

When I was a magazine journalist I could speak to anybody I wanted in my industry. Everybody was happy to speak to me. But over on my magazine’s advertising side, it was a different story. Whenever I visited the ad-sales office, I noticed that getting through to people wasn’t at all trivial. For them, there were […]

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This Ugly Ad from the 1940s is the Godfather of Content Marketing

In 1948, journalist Charles Engle decided he was never going to get rich working in newspapers. So instead he became marketing manager of a small investment firm. Charles decided to apply his journalism background to his new gig. Maybe, he thought, his company should attract customers by explainig how the stock market worked. His bosses weren’t […]

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The 4 Principles of the Content Empire

The Content Empire’s 4 Principles You build products rather than content You get other people to create those products for you (for little or no money) You give those products away for free in exchange for people’s contact details You do it to build a valuable email list of warm prospects you can turn into customers Here’s […]

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Build It Once

For most businesses, blogging isn’t worth it. The truth is you can’t spend 2 hours every day writing original content when you’re trying to run a business. Especially when (hand on heart) you know nobody will read it anyway. If you want to generate more customers without constantly having to ‘feed the machine’, you can […]

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You Can Stop Blogging Now

Every business owner wants to have a successful blog. But almost every business owner fails. Why? It’s because creating content is just about the most labour intensive and difficult-to-scale job in marketing a business.

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