Everyone says that getting started is the hardest thing about writing. But what if you could make getting started the easiest part of all? You can massively improve your writing – and get it done much faster – when you think of writing as the assembly of parts. How long have you spent sharing at this? It’s no wonder. […]
I wrote a spell for you. You can cast it to make folk read what you write. It’s not hard to learn. Best of all, most of the world is blind to this trick. They won’t have a clue!
How a trope from the Terminator movies can help you bond with a new audience
Become a ‘reluctant hero’ to make your audience listen to you
Is this the mark of a great story?
People are overwhelmed. In professional marketing, some see this as a problem. It’s actually an opportunity.
My grandfather said: “I never heard of a business that sank because it didn’t have enough computers. But I know plenty of businesses that failed because it didn’t have enough customers.”
Why is better than how when you’re trying to engage a professional audience. Here’s three reasons why I think this is true.
Your audience will listen to you if you play on certain universal emotions. Here’s how to know what buttons to press to make people care.