Steve Jobs on Stories

Steve Jobs strolled into the Apple break room and started making himself a bagel. The staff chewed warily. Suddenly, Jobs addressed the room: “Who is the most powerful person in the world?” Silence. A few names were proposed. Bill Clinton? Nelson Mandela? Then, Jobs erupted: “NO! You are ALL wrong…”

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The fibonacci number is found throughout nature. It's also a useful rule of thumb for how often to contact your audience.

For email, Fibonacci is your friend

How often should you email people? It might surprise you, but a great default is to use the Fibonaci sequence. It’s a naturally occurring phenomenon that appears throughout nature. Here’s how it applies to email marketing…

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Attraction or Seduction? The Tale of Two £100K Clients

Life’s good when customers chase you. Recently, a company I help to run won two big clients. Both are worth about £100K in annual revenue. But while winning the first client took weeks of toil, focus and hard negotiation, the second client reached out to us and hired us on a handshake. There’s an important business lesson here that I’d like to share. […]

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“Oh, I got money for THAT”

People always have money when it’s something they want. I learned this reading a funny story in a poker book by Doyle Brunson. It’s worth taking a minute to understand this if you’d like people to buy what you’re selling…

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I sent people coconuts and got 50% conversion

One day in 2009 I conducted a marketing experiment: I went to the post office and sent 20 coconuts through the mail. I’d read somewhere that you could send weird objects through the Royal Mail. If you can stick a stamp on it, the law says that have to deliver it. Or something like that. People claim to have posted […]

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How to make people like you

People buy from you when: know you, like you, and trust you. Getting to that stage with businesses takes a long time. Can it be automated. My experience suggests it can – here’s what to do.

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NASA’s $1.5M Pen

NASA hit a problem during the 1960s Space Race. Astronauts couldn’t write in space, because ordinary pens wouldn’t work in zero gravity. So NASA hired Paul Fisher to design a pen that would write in space. Months later, after $1.5 million of research, he came up with a solution…

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How to Stop a Lion with a Chair

Clyde Beatty was the word’s first celebrity lion tamer. He climbed into cages filled with lions, tigers and hyenas – delighting crowds in the 1930s. Everybody thought it was his whip and pistol that kept the beasts at bay. In fact, it was his chair.

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Release As You Build

Prince has 50 fully completed music videos locked away in a vault. Apparently, he spends money on costumes, sets, dancers – and then never lets them see the light of day. One of Prince’s assistants told Kevin Smith why…

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