People are overwhelmed. In professional marketing, some see this as a problem. It’s actually an opportunity.
My grandfather said: “I never heard of a business that sank because it didn’t have enough computers. But I know plenty of businesses that failed because it didn’t have enough customers.”
Why is better than how when you’re trying to engage a professional audience. Here’s three reasons why I think this is true.
Your audience will listen to you if you play on certain universal emotions. Here’s how to know what buttons to press to make people care.