Imagine you woke up tomorrow and had to start over in a brand-new industry. How long would it take to earn people’s trust? Build a following? Become respected and win business? Could you do it in 30 days or less? Let’s find out! Our challenge: build an audience of 100 people in 30 days or less.
Steve Jobs strolled into the Apple break room and started making himself a bagel. The staff chewed warily. Suddenly, Jobs addressed the room: “Who is the most powerful person in the world?” Silence. A few names were proposed. Bill Clinton? Nelson Mandela? Then, Jobs erupted: “NO! You are ALL wrong…”
How often should you email people? It might surprise you, but a great default is to use the Fibonaci sequence. It’s a naturally occurring phenomenon that appears throughout nature. Here’s how it applies to email marketing…
Life’s good when customers chase you. Recently, a company I help to run won two big clients. Both are worth about £100K in annual revenue. But while winning the first client took weeks of toil, focus and hard negotiation, the second client reached out to us and hired us on a handshake. There’s an important business lesson here that I’d like to share. […]
People always have money when it’s something they want. I learned this reading a funny story in a poker book by Doyle Brunson. It’s worth taking a minute to understand this if you’d like people to buy what you’re selling…
One day in 2009 I conducted a marketing experiment: I went to the post office and sent 20 coconuts through the mail. I’d read somewhere that you could send weird objects through the Royal Mail. If you can stick a stamp on it, the law says that have to deliver it. Or something like that. People claim to have posted […]
People buy from you when: know you, like you, and trust you. Getting to that stage with businesses takes a long time. Can it be automated. My experience suggests it can – here’s what to do.
Did you know that LinkedIn will give you the email address of everybody you’re connected to? The feature is tucked away – but it’s there. And it’s really useful if you’re in B2B marketing.
NASA hit a problem during the 1960s Space Race. Astronauts couldn’t write in space, because ordinary pens wouldn’t work in zero gravity. So NASA hired Paul Fisher to design a pen that would write in space. Months later, after $1.5 million of research, he came up with a solution…
Clyde Beatty was the word’s first celebrity lion tamer. He climbed into cages filled with lions, tigers and hyenas – delighting crowds in the 1930s. Everybody thought it was his whip and pistol that kept the beasts at bay. In fact, it was his chair.